Hawaiian shirts, also known as Aloha shirts on the islands, have a long history stretching back to the early 20th century. First designed in the 1930s by Ellery Chun, a Chinese merchant living in Waikiki, the Hawaiian shirt soon became a popular fashion item amongst US servicemen returning home from World War 2. From there, their popularity snowballed, hastened by the tourist rush to the Hawaiian islands in the 1950s. A number of high profile Hawaiian shirt wearers certainly helped to boost the credibility of the shirts also, as we shall discover.
Elvis Presley – Elvis loved Hawaii and as well as performing a number of legendary shows there, he acted in a number of movies set in and around the islands. He is reputed to have had a large collection of Hawaiian shirts, which he often donned during shows.
Weird Al Yankovic – A performer of a completely different nature, parody creator/singer Weird Al Yankovic has built a successful career out of a kooky and colourful persona, and is regularly featured in videos and on album covers wearing outlandish aloha shirts which match his zany personality.
Hunter S. Thompson - Legendary author of Fear & Loathing in Las Vegas and gonzo journalist Hunter S Thompson certainly had a uniquely exuberant dress sense, and would often compliment his aviator style glasses, hats and trademark cigarette holder with a wildly exotic Hawaiian shirt.
Tom Selleck – During the 80s, Tom Selleck popularised the Hawaiian shirt further with his depiction of a private investigator working in Hawaii, in the hit series, Magnum PI. His moustache was an unfortunate addition to the look.

At the beginning of August, on Saturday 7th and Sunday 8th, the annual Aloha festival will take place in San Francisco at the Presidio Parade Grounds. The event, now in its tenth year, is a celebration of the culture of Hawaiians and other Pacific islanders. Each year the exciting event brings thousands of Islanders and others together in what is one of the largest organised gatherings of Hawaiian Islanders outside of Hawaii.